Defining her style

Monica Alas just started her own personal project as a style consultant and personal shopper in Austin, Texas. She wanted an identity package and website that reflected her own viewpoint on style and design: classic but playful, bold but timeless. She also needed the logo to show the full range of services; she also specialized in menswear and gift-buying. Her website is just the beginning of her web presence to find new clients. She plans to add before-and-after photographs of past clients and start a blog about fashion trends and tips for everyday wear.

Identity idea

Final Logo

Web site › www.alas-style.com